Brief:
The campaign was designed to encourage sharing special recipes and meals for New Year’s Eve, focusing on creator collaborations.

Strategy:
The strategy involved partnering with creators who shared unique and inspiring recipes for New Year’s Eve, using ingredients available through Yemeksepeti Market.

Influencers:
Furkan Yalçın, İlke Varlık, Elif Cemre Manır, Duru Yamaner, Buse Zeynep

Solution:
The selected influencers created content that showcased special recipes and emphasized the convenience of ordering ingredients from Yemeksepeti Market for New Year’s Eve celebrations.