Brief:
The campaign targeted Z-generation users who were indecisive about their New Year outfits.

Strategy:
The strategy aimed to introduce Z-generation users to SuperStep’s sporty and comfortable footwear, providing them with outfit inspiration for the New Year.

Influencers:
Emir Sarıcan, Ceren Savaş, Emir Budur, Naz Hacıoğlu, Deniz Yavuz, Sinem Coşkun

Solution:
Influencers created content that showcased SuperStep’s footwear, demonstrating how these products could be incorporated into stylish New Year outfits. Their content aimed to inspire indecisive Z-generation users.