Target Audience:
Music enthusiasts and active social media users, particularly those who enjoy sharing music.

Goal:
To introduce and popularize Spotify’s “share a song” feature, which allows users to easily share their favorite tracks with others.

Strategy:
Spotify aimed to make its “share a song” feature well-known to users who enjoyed sharing music. The strategy involved collaborating with a team of well-known TikTok influencers. These influencers created engaging TikTok content that focused on the ease and fun of sharing music through Spotify, often integrating trending music tracks to keep the campaign relevant.

Influencers:
Pelin Yar, Berk Çiçekgil, Selinay Yalçın, Fatih Can Aytan

Solution:
Worked closely with the chosen influencers to creatively showcase the simplicity and excitement of the “share a song” feature.

Launched the campaign during trending music events and challenges to amplify its reach.