Target Audience:
Samsung aimed to showcase the features of its new phone, the Galaxy Z Flip5, to consumers on TikTok.

Goal:
The goal was to highlight the features of the Samsung Galaxy Z Flip5 to TikTok users.

Strategy:
The strategy involved working with a selection of TikTok creators to demonstrate the features of the Samsung Galaxy Z Flip5.

Influencers:
Maral Sinem Özdoğan, Doğa Evren, Sude Durmuş, Ceren Savaş, Pelin Yar, Büşra Yılmaz

Solution:
Influencers created content highlighting the key features of the Samsung Galaxy Z Flip5, showcasing its capabilities to TikTok users.