Brief: 
The goal was to introduce consumers to OMO’s new product, OMO Active Fresh Cold Power liquid detergent, and increase its visibility on digital platforms.

Goal:
Our main goal was to create awareness for the newly released OMO product and communicate its unique features to consumers. 

Strategy:
Our digital strategy involved collaborating with two Influencers to create a creative campaign. We aimed to associate the product with high-impact influencers to effectively communicate its unique features. 

Influencers:
Mami Travolta, Sena Alican

Solution: 
We collaborated with Mami Travolta and Sena Alican for promoting and demonstrating the use of OMO Active Fresh Cold Power liquid detergent. The collaboration involved Mami Travolta and his friends dirtying their clothes for a competition, garnering 7.7 million views on TikTok. Sena Alican’s enjoyable content reached approximately 300 thousand views. Additionally, a workshop was organized where Sena and Mami delivered speeches.