Brief:
The campaign aimed to celebrate the concept of gift-giving during the New Year, with the objective of being an inspiration for beautiful gifts.

Strategy:
The strategy involved partnering with influencers who were capable of showcasing the spirit of gift-giving during the New Year.

Influencers:
Zeynep Deniz Köse, Sude Durmuş, Ceren Savaş, Sinem Coşkun, Miray Akar, Deniz Esen

Solution:
The influencers collaborated to create content that celebrated the New Year and inspired gift ideas. Their content emphasized the beauty of gift-giving during the festive season.