Brief:
This campaign sought to engage the Generation Z audience, encouraging them to choose LC Waikiki for Father’s Day gifts. The objective was to drive foot traffic to stores and boost online sales while enhancing brand recognition.

Goal:
The goal was to make Generation Z shoppers consider LC Waikiki as their top destination for purchasing gifts for their fathers.

Strategy:
The strategy involved partnering with a selection of influencers who appealed to the Generation Z demographic and were likely to resonate with the campaign’s message. Their content aimed to emphasize the convenience of shopping at LC Waikiki for Father’s Day gifts, both online and in stores.

Influencers:
Cihan Albayrak, Emir Kaan Kekeç, İsmail Eken, Semiraminta, Yağmur & Okan Güner

Solution:
The influencers incorporated LC Waikiki products into their content, showcasing a wide range of gift options for Father’s Day. Their posts conveyed the message that LC Waikiki was the ultimate destination for finding thoughtful and stylish gifts for fathers.