Target Audience:
Kiğılı sought to promote its newly released jingle and product group on TikTok.

Goal:
The goal was to introduce the new jingle and product line of Kiğılı on TikTok.

Strategy:
The strategy focused on creating content that would bring the relaunch of Kiğılı’s products to TikTok users, leveraging a selection of influencers.

Influencers:
Cemre Solmaz, Maral Sinem Özdoğan, Emir Sarıcan, Kürşat Yalçınkaya, Burak Ermurat , Talha Türkaslan, Pelin Yar, Berk Çiçekgil, Tutku Tarçın

Solution:
Influencers collaborated to create content that showcased Kiğılı’s new jingle and product line.