Target Audience:
İş Bankası intended to promote the various benefits of its mobile banking application, İşCep, with different creators.

Goal:
The goal was to explain the various advantages of İş Bankası’s mobile banking app, İşCep, using diverse creators.

Strategy:
The strategy involved collaborating with different creators to highlight the multiple benefits of İşCep, İş Bankası’s mobile banking app.

Influencers:
Onur Gürler, Tarık Kaptan, Elif Cemre Manır

Solution:
Influencers worked together to create content explaining the various advantages of İş Bankası’s mobile banking application, İşCep.