Brief:
GUESS aimed to promote its new Hallie bag by placing a giant replica of the bag in front of a shopping mall, extending this promotion to digital platforms.

Goal:
Our goal was to increase awareness of the Guess Hallie bag on TikTok and Instagram while promoting the shopping mall integration.

Strategy:
Our strategy was to create energetic and dynamic content suited for digital platforms to promote the bag. We collaborated with content creators who align with the GUESS brand image.

Influencers:
Maral Sinem, Mira Atagül, Buket Sena, Sude Durmuş, Ece Erol, Pelin Yar, Miray Akay

Solution:
We sent the Hallie bag to our content creators in advance, crafting unique concepts for each influencer. By incorporating the giant bag installation at the mall into these dynamic videos, we effectively promoted the Hallie bag.