Target Audience:
The campaign aimed to highlight First’s new product, 60 Dakika, and its 60-minute effectiveness.

Strategy:
The strategy focused on creating content inspired by moments of waiting in daily life and linking these moments to the benefits of First 60 Dakika.

Influencers:
Esin Hancı, Burak Ermurat, Emir Kaan Kekeç, Emre Aslan

Solution:
The campaign aimed to bring the concept of “waiting” to life, illustrating how First 60 Dakika could make these moments more meaningful. The content was inspired by everyday scenarios.