Target Audience:
Arçelik aimed to increase the awareness of their newly launched product, Tadı Var, on TikTok.

Goal:
The objective was to promote the Tadı Var product on TikTok.

Strategy:
The strategy centered around using influencers to introduce the newly launched Tadı Var product on TikTok.

Influencers:
Ayyüce Kamit, İlke Varlık, Elif Cemre Manır

Solution:
Influencers collaborated to create content promoting Arçelik’s Tadı Var Yoğurt ve Kefir Makinesi.