Brief:
Victoria’s Secret aimed to promote the new products launched in their PINK stores through digital channels.

Goal:
The goal was to increase awareness of the new PINK collection by leveraging content creators to highlight the collection.

Strategy:
Our strategy was to partner with content creators who align with the Victoria’s Secret brand image, amplifying the reach of PINK’s new collection to a broad audience.

Influencers:
Ecenaz Üçer, Cemre Solmaz, Tuğçe Talay, Senamia, Ceren Savaş

Solution:
We collaborated with our roster of content creators to integrate Victoria’s Secret into this campaign. The promotion of PINK products was executed with professional production quality. Our content creators showcased the comfort and style of PINK products to their audiences, effectively communicating the brand’s appeal. 1,056 comments on our content and it was shared by 3,092 individuals.