Brief: 
The goal was to ensure equal participation in scanning codes from both beverage and snack products and to motivate non-user segments to use the application through new offers.

Goal:
Our main goal was to reach new consumers to increase penetration and gain consumer sympathy with new offers. We aimed to encourage the consumption of beverage and snack products together and incentivize scanning codes from both.

Strategy:
In our Kazandirio brand, which focuses on Gen Z, we know that with the arrival of summer, social gatherings increase. We aim to strengthen our connection with consumers by embracing these social moments. We evaluate social moments as hanging out with friends, watching movies and content, attending music festivals/activities, and gaming occasions. This positioning aims to portray us not only as an app that offers deals but also as a brand with a vibrant world and actively engaging with young people.

Influencers:
Ayyüce Kamit, Merve Yalçın, Emir Kaan Kekeç, Pelin Yar, Berk Çiçekgil, Enes Batur, Sena Kalıp, Berke Sezer Yardım, Sude Durmuş, Mozisc, Can Akengin & David Gündüz, Batuhan Bayır, Berke Abraş, Su Tihanova, Onurcan Çam, Cihan Cavlak, Kürşat Yalçınkaya, Mami Travolta

Solution: 
We reached potential customers by collaborating with 19 different influencers targeting Gen Z on TikTok and Instagram, while also retaining existing consumers who use the application. With our creative content strategy, we encouraged the scanning of codes on the products. In total, we reached over 48 million views and over 32,600 likes. On Instagram, our 5 contents garnered over 16 million views. The highest engagement was achieved with Merve Yalçın.