Brief:
The project aimed to introduce Google’s new artificial intelligence, Google Bard, to the target audience and demonstrate its use cases practically through influencers. 

Goal:
The main objective of the project was to introduce Google’s artificial intelligence, Google Bard, and explain its use cases to promote widespread adoption of the product.

Strategy:
We sought to showcase how Google Bard impacts various aspects of life by partnering with influencers who create content across different categories and have a strong following. Our goal was to demonstrate, through these influencers, that users can utilize Google Bard for a wide range of purposes, from cooking recipes to dating tips.

Influencers:
Benyiğit, Burak Ermurat, Dilara Yazar, Doğa Evren, Elif Cemre, Ersin Doğan, İrem Su, İsmail Eken, Kendal, Osman Efe Çelik, Ozan Sihay, Özgür Kolsan, Sarp Solakoğlu, Seren Özdemir

Solution:
By collaborating with 14 different influencers from various categories, we raised awareness of Google Bard. We conveyed that users could ask for anything using photo, text, and voice options. With the 14 Influencer contents we created on TikTok, we reached over 29 million views. The content prepared by Ozan Sihay garnered the most views and engagement. The video received over 14 million views, 23K likes, and 88 comments. The highest engagement was achieved through likes. The 14 pieces of content received over 300,000 likes. We received 1,056 comments on our content and it was shared by 3,092 individuals.