Brief:
The campaign aimed to promote the Uraz Kaygılaroğlu Stand-up show sponsored by Pepsi.

Goal:
The main goal of the campaign was to raise awareness of Uraz’s stand-up show and increase views on the YouTube platform.

Strategy:
During the campaign strategy development, we partnered with four influencers capable of driving the target audience towards the YouTube platform. We reinforced our goal through creative content concepts on Instagram.

Influencers:
Burak Ermurat, Karya Çandar, Ala Tokel, Ali Biçim

Solution:
We promoted the project by collaborating with four different influencers beloved by the target audience. In this campaign, which took place on Instagram and sponsored by Pepsi, we directed the audience to the YouTube video of the stand-up show. Ali Biçim and Burak Ermurat contributed to the project by reaching approximately 20 million views on Instagram Reels.