Brief:
The campaign aimed to introduce Doritos’ new product, Flamin’ Hot, to the Turkish market.

Goal:
The primary goal was to increase awareness of the new product, generating excitement and interest among consumers.

Strategy:
The strategy focused on leveraging TikTok to create a hashtag challenge, inviting 22 creators to participate in the campaign.

Influencers:
Burak Ermurat, Emir Kaan Kekeç, Emir Sarıcan, Cemre Solmaz, Pelin Yar, Berk Çiçekgil, Alfa101, Nursema Altuntaş, Berke Abraş, Yeisso, İsmail Eken, İkra Yağmur Yıldırım

Solution:
The campaign initiated a hashtag challenge on TikTok, with 22 creators producing videos to promote Doritos Flamin’ Hot. This resulted in the virality of the product, as TikTok users started sharing their own videos with Doritos Flamin’ Hot. The campaign generated a total of 80.8 million views and 258,000 likes.