Brief:
The campaign was designed to make a sensational entry into the Turkish TikTok ecosystem, targeting a broad audience.

Strategy:
The strategy included having one of Turkey’s most popular actors, Kerem Bürsin, who was also the face of Lipton Ice Tea, initiate the campaign on TikTok. This approach aimed to gain attention quickly and create a strong impact.

Influencer:
Kerem Bursin, Ayyüce Kamit

Solution:
Kerem Bürsin, along with Lipton Ice Tea, shared the campaign’s initial video, which reached 106 million views. Ayyüce Kamit provided additional content featuring Lipton Ice Tea-related recipes to support the campaign’s launch.

* Initial video views: 106 million

* Engagement data for Ayyüce Kamit’s content not provided.