Brief:
This campaign targeted tech-savvy individuals, primarily Generation Z, to introduce Vodafone’s marketplace app, “Her Şey Yanımda.” The aim was to convey that this app offers more than just subscriptions, using a trendy social media phrase.

Goal:
The goal was to enhance awareness about the Vodafone marketplace app, particularly highlighting its non-subscription shopping options, while integrating the popular phrase “I left the link.”

Strategy:
The strategy involved partnering with prominent influencers from diverse categories who would communicate the campaign message through a viral social media phrase. These influencers were chosen to ensure broad reach within the target demographic. The campaign content revolved around how everything one needs can be found on the Vodafone marketplace app, directly tying into the social media buzz phrase.

Influencers:
Ayyüce Kamit, Emir Sarıcan, Eda Kara

Solution:
The solution involved collaborating with the selected influencers, who were considered trendsetters within their niches. They created engaging content that incorporated the popular phrase “I left the link” to showcase how Vodafone’s marketplace app offers more than just subscriptions. This approach aimed to not only inform but also entertain and engage the audience while introducing the app’s features and functionalities.